These are not predictions, and they are not ranked. They are three worlds
to test your plans against. For each one, answer the same four questions. The last one is
what you leave with.
Signals
How would we know this is happening? List things you could actually watch.
Risks
Where could this hurt us? Be specific to this organization, not the economy.
Opportunities
Where could we gain? Every one of these futures opens something.
Strategy
What do we do, and when do we do it? Each move needs a trigger and an owner.